Marketing Specialist III : Sebago - Wolverine Worldwide (rockford, michigan) in Grand Rapids, Michigan For Sale

In xxxx, Daniel J. Wellehan, Sr. founded Sebago with the vision and innovation to create genuine handsewn moccasin loafers and patent a welt construction process to make it happen. In the 60A?s, his son, Dan, Jr. joined the company and saw the opportunity to expand globally when he sold his first pair of loafers to a retailer in Geneva, Switzerland. Now more than 60 years later, the Classic penny loafer continues to stand the test of time as a handsewn favorite, and Sebago is sold in more than 120 countries worldwide. Today, the vision for the brand is upheld by a small, focused team backed by Wolverine Worldwide. We are engaging a new generation of consumers by sharing the Sebago story, the rich history of the brand, its longstanding relationships, and timeless products. To accomplish this, we are looking for a whole new generation of leaders to celebrate our culture and ignite passion for SebagoA?s new consumers to fall in love with this brand. Develop, create and execute SebagoA?s marketing strategy.Be a Sebago brand advocate for our internal and external partnersDevelop materials and programs to increase branded presence and maintain a strong and consistent message for sell:in and sell:thru performance at retailSupport the delivery of Sebago:branded tools to the North American (NA) marketPartner with NA sales team to support the Sebago brand, including the development of seasonal GTM plansCollaborate with the Product Development team to leverage product opportunities in the NA marketLead the development and launch of seasonal digital strategies for and social media accountsDevelop tradeshow concept to communicate our brand position and seasonal product launches with our Creative team, and execute with our vendor partnersManage the bi:annual brand conference deliverables and activities for the NA team; partner with sales management to executeSupport the roll:out of POP and SIS programsManage the development (modification) of all NA communications materials including BuyerA?s Guides, Catalogs, Brochures and other printed itemsManage the activity and samples for the PR firm, including media requests and related image filesDevelop and implement sales promotions with sales force; track and evaluate co:op and dealer advertising activity; process claimsPrepare and present professional presentations for new and existing accounts, internal and external stakeholders, and vendorsEvaluate sponsorship proposals and grass roots opportunitiesMonitor and maintain brands logos, trademarks, and registered marks.Performs duties consistent with the companyA?s AAP/EEO goals and policiesPerforms other duties as required/assigned by managerBachelorA?s degree in marketing or equivalent work experience.5+ years experience in marketing.Success utilizing various technologies, digital, social, and productivity.Good organization skills and ability to multi:task.Excellent communication and interpersonal skills.Ability to establish and maintain effective working mitted to a diverse workforce we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled)
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